#100DaysofDopeDesign is a side project looking to revamp cannabis packaging. Art direction was a clean, fun and bright design, to display strawberry gummies. Mad Hatter had a more loose, crazy feel, so the logo itself has bouncing cap heights, and a playful, yet readible cursive type. The Lavender Lemonade was drawn with thick lines and motifs/textures added to elevate the visual interest. The side copy was thoughtfully done with hand-illustrated spots to continue with it’s small-batch, made-with-care, feel.
Client Details: Sierra
Date: May 30, 2019
Skills: Art Direction, Product Packaging, Design