Project Description

Crush was packaging inspired by laid-back surf town vibes. Each piece was illustrated from scratch and every product has unique packaging. The logo “CRUSH” and a very strict color palette are the only things keeping this series cohesive. It’s a playful way to storytell your brand, while avoiding shoving it down your consumers throats. By creating differing packaging, it would allow a company to create a really intriguing brand story, based off of loyalty and time, rather than a faux idea of “their brand”


Project Details

Client Details: Sierra
Date: May 31, 2019
Skills: Art Direction, Product Packaging, Design

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