The 100 Days of Dope Design Project

We’ve hit day 20! I have had to take a small break due to getting all of my wholesale items up and running, but I am so happy with how this project is turning out. It’s been challenging and gratifying and also a little bit odd.

You see, I am not a huge stoner. I have smoked occasionally in the past and used to never like it much. It made me anxious and paranoid. That said, I live in Texas now, so it’s not like it’s a thing here, which also made me feel pretty ballsy for taking on this project. Especially since I am not in the cannabis world, but one of my main goals was to de-stigmatize it.

Lifting the veil and creating conversations in the middle of Hill Country Texas seemed like a really daunting task. Something that could possibly get my instagram shunned and hurt my business as well… It was dicey.

I mean, we live in a town with about 4 festivals dedicated to alcohol a year, and yet, marijuana is still seen as a taboo thing. I started this wanting to imagine weed brands that had normal, sophisticated packaging. Something that if put on shelves would make normal, non-cannabis industry individuals consider buying it, trying it, and being okay with legalizing it.

It’s been a fun foray dancing so close to something so illegal here in Texas, I’m excited to see where the rest of the project takes me.

Notable Women Coloring Book

Notable Women Coloring Book has been a slow-going passion project to highlight the women who have disappeared from our history books. There are women who motorcycled their way across the U.S. and were arrested because they dared to wear pants. Women who were spies in World War 2, that were so outraged about Nazism that they risked their life over and over and over again to sabotage the German’s plan in so many ways. Women who were denied admission into top universities only to persevere and make huge scientific breakthroughs.

The downloads for Notable Women Coloring Book are free on www.notablewomencoloringbook.com. If you or someone you know is interested in this, please join my email list so you can support the books when they begin to be printed.

Project Breakdown SATX Summer Takeover

Sierra DeVuyst standing in front of a stairwell with the sides of the stairwell displaying her art, full of frozen treats that represent the icons of San Antonio

I was talking to Alex Collier about websites and projects (she’s amazing, btw) and she mentioned how she would like to know how projects get to where they are when finished or printed. It’s something I try to go over in case studies, but for fear of being repetitive or redundant, I usually keep them brief. I will be attempting to breakdown projects on here to explain my process in a more in-depth way. It’s important to note that each client and project is going to have different parameters and numbers of revisions.

For the SATX Summer Takeover, there were a few directions I felt it could go, the Creative Director at KGB Texas wanted something bright and summer-y and said they liked the style of this piece- with the strong lines and highlight/lowlight balance.

I drew a few different pieces with different styles. After ruling out the watercolor icons, I made the chocolate look “thicker” and added in low opacity light blue, to create ‘frozen’ looking highlights, as well as some darker lowlights which gives the final look a sophistication while remaining very playful.

This refining process happened to all of the icons. Some of them were spot on right from the get-go and some needed more work to get the right frozen treat look.

The roller coaster was one of those that took some fine tuning, as well as the river floater

It took about five days to get through all of the icons and then we began arranging the pattern. We wanted a complex repeat (meaning it repeats in a way that isn’t immediately obvious) and different color variations. Adding in the drips after was important to make sure that they would follow where ‘gravity’ would take them.

The final result below. Because the background had different colors, and we wanted to be sure the sprinkles stood out, I created two sest of ‘floating’ sprinkles that would change color based on the background color to make sure it wouldn’t blend in and every colorway had the same aesthetic.

Voyage Dallas

I feel so honored to be featured on the Voyage Dallas’ blog among cool local artists. It’s little messages and features like this that make me feel like I am moving forward as an artist and creative. My tiny business has only been around for a year and a half and it’s felt like the greatest rollercoaster ride. Getting new clients, working on fun projects, being seen by people I didn’t realize were watching, are always the great upswings and I am so excited to see where this rollercoaster takes me in 2019.

2019 Give Back

I have been so overwhelmed to start blogging again. So much has changed in the past year, and in the past six months since I last updated you all.

But with MLK day being yesterday, and the lack of celebration I did, I decided I needed to honor his legacy somehow. Putting together an application for local non-profits to work closely with in 2019 has been on my list of things to do since November, well, instead of shaming myself, I put myself to work and got the application up and running. (Sometimes those little things can feel so daunting). If you know of a non-profit that you think would be a good fit, please send them this link. Or email me at sidesignloft@gmail.com with someone’s email and I will reach out to them myself.

Hello everyone, and hello 2019! I can’t wait to see what is in store!

Started from the Bottom, Now I’m Here.

August 25th, 2016. This was a few months after the accident and we were still living in the camper. Grant was living in the camper full time, with a lot of time being taken for appointments, PT, surgery and the like. I stopped working at the business a few weeks after this, and focused my time on caring for him and fixing up the house we bought after this.

This was a year later. I had just relaunched my business, got dedicated to posting all the time on Instagram and seriously trying to connect with others. This was me working furiously at lettering and illustration after I discovered Creative Market, selling my goods, and in general, seeing my business as a sprint.


I just did work with KGB Texas and the City of San Antonio for the city’s airport, am doing social media work for some local businesses and posting my Notable Women’s coloring book. (Which has been three years in the making). If you want to be your own boss, recognize that it’s a slow jog. It’s constantly thinking that you are closer to the finish line, you just have to go a little bit further (even though you’re really only one quarter of the way there). It’s constant perseverance and dedication, which means, you should just DEFINITELY love it. But if you find that thing that sets your soul on fire, know that the struggle, the marathon, the growth. Is all TOTALLY worth it.