I feel so honored to be featured on the Voyage Dallas’ blog among cool local artists. It’s little messages and features like this that make me feel like I am moving forward as an artist and creative. My tiny business has only been around for a year and a half and it’s felt like the greatest rollercoaster ride. Getting new clients, working on fun projects, being seen by people I didn’t realize were watching, are always the great upswings and I am so excited to see where this rollercoaster takes me in 2019.
I have been so overwhelmed to start blogging again. So much has changed in the past year, and in the past six months since I last updated you all.
But with MLK day being yesterday, and the lack of celebration I did, I decided I needed to honor his legacy somehow. Putting together an application for local non-profits to work closely with in 2019 has been on my list of things to do since November, well, instead of shaming myself, I put myself to work and got the application up and running. (Sometimes those little things can feel so daunting). If you know of a non-profit that you think would be a good fit, please send them this link. Or email me at firstname.lastname@example.org with someone’s email and I will reach out to them myself.
Hello everyone, and hello 2019! I can’t wait to see what is in store!
August 25th, 2016. This was a few months after the accident and we were still living in the camper. Grant was living in the camper full time, with a lot of time being taken for appointments, PT, surgery and the like. I stopped working at the business a few weeks after this, and focused my time on caring for him and fixing up the house we bought after this.
This was a year later. I had just relaunched my business, got dedicated to posting all the time on Instagram and seriously trying to connect with others. This was me working furiously at lettering and illustration after I discovered Creative Market, selling my goods, and in general, seeing my business as a sprint.
I just did work with KGB Texas and the City of San Antonio for the city’s airport, am doing social media work for some local businesses and posting my Notable Women’s coloring book. (Which has been three years in the making). If you want to be your own boss, recognize that it’s a slow jog. It’s constantly thinking that you are closer to the finish line, you just have to go a little bit further (even though you’re really only one quarter of the way there). It’s constant perseverance and dedication, which means, you should just DEFINITELY love it. But if you find that thing that sets your soul on fire, know that the struggle, the marathon, the growth. Is all TOTALLY worth it.
Hey! If you follow along on Instagram or Facebook, you’ve been seeing these pop up. I meant to publish this on Friday, but being in Seaside Florida for a Bachelorette party, I tried to be super cognizant about keeping work to a minimum and enjoying a real-life vacation. (Anyone who has seen me on a ‘vacation’ knows I usually am at my computer daily).
This series has been so much fun to create. Eventually when you come to my house, these drawings will be printed with white ink on plexiglass and hung in our bathroom to create a different kind of gallery wall. I can’t wait to show you the progress pics (once we get our bathroom tile put in).
I’m currently working on a Notable Women Coloring Book and I am so excited to share the progress and updates with you!
Gosh guys, I feel like I should be all calm and collected about a project like this… Be all, “oh yeah, this is standard ops.” But in reality I am a nerd and get so excited about all of my projects, especially the surreal ones that so many people will be seeing.
It really blows my mind and makes me feel weird and excited.
I’ve mentioned my secret sauce for getting big things like this, and said I will be announcing it in a few weeks- and I can NOT WAIT to share this so others can get cool gigs and meet awesome people. What is holding me back currently is that I need to send out a few more, and I also want to hook you guys up with some kind of discount or deal. So keep your eyes peeled and keep working hard. I have loved this little community, the support from my readers and all of the inspiring work you post.
Keep on, keeping on friends! And share some projects that got you nerding out!
First things first- I’m back!!! And it feels so good! I’ve been traveling the past four weeks out of five and life has been CRAZY. Sadly, that meant my blog fell to the wayside, but no more. My first post back comes with a boom:
I am so honored to have been featured on the Rising Tide’s blog and monthly guide! Are you a part of the Rising Tide Society? It’s an amazing little community of creative entrepreneurs and our monthly meetings and friendships that they’ve introduced me to, has brought me so much joy. So when I was asked to write about my thoughts on “passive income” I jumped.
Here is the link to the blog post (and if you want to join The Rising Tide Society on FB, I highly recommend it and then search for your local chapter and attend the meetings regularly). Being introduced into this chapter has totally changed my life and business. It’s so cool to be surrounded by people who know the struggle [and joy] of entrepreneurship and I feel really lucky to work from home, but not feel alone in that journey at all.
Without further ado, my article:
I began as a wedding stationer/hand-letterer and now focus on licensing to other designers. I license patterns and prints to larger companies through an agent, working on an ad hoc basis for ad agencies and small businesses alike, while also drop-shipping merchandise.
Here are some things I have learned so far about successfully creating passive income:
Passive income is not really passive at all.
“Passive income” is kind of a misnomer—it’s incredibly active and it takes a lot of dedication and perseverance to make passive income work. I sell on Creative Market and the algorithm (like most) favors those accounts and shops that have a more routine posting schedule and more items for sale. If you’re a photographer or graphic designer who wants to begin licensing digital goods on Creative Market, I recommended that you post one pack a week for 10 weeks rather than post a bunch of packs immediately. The algorithm favors dependable and disciplined shop owners, so you can’t sit back and ignore your “passive” income stream.
Never assume people know what you’re selling.
If you are an established photographer who is selling curves or presets, never assume your audience knows that you’re selling these. You have to constantly remind your audience about your shops and what they can buy there. However, you shouldn’t bombard your audience with pages of links they have to search through—I use a Linktr.ee account to change my profile links so I only have three to four going at a time. Keeping your audience informed about your products and services and allowing quick access to them can be extremely helpful in generating consistent passive income.
Take the time to create strong sample images.
Did you know that Vegas hotels use ugly carpet to get people to keep their eyes off the ground and on the machines that can give them a lot of money? Well, you want to do the opposite of that. Creating strong images that showcase how customers can use your work can spur them into a purchase. Although bigger businesses often have designers who can visualize how patterns and designs will look in the final product, many people find it easier to see examples. Creating great mock-ups of your work can help you find agents and licensees if you choose to license your patterns or designs.
Create work that can be used in multiple ways
This goes for client work, too—as long as you retain the rights and get the necessary contracts in place (especially for photographers), don’t be afraid to use what you create in different markets. For example, if you’re taking photos for a styled wedding shoot, ask the models to be really expressive, toss a bouquet, kiss passionately, or laugh—this can lead to great footage for stock photos. You can then potentially license these to designers and other wedding professionals or use them to create beautiful “before” and “after” examples for presets or curves.
A personal example: I recently worked with a bride on a beautiful custom wedding suite, which involved creating a botanical drawing of a few different flowers. I specifically made sure to create the leaves and flowers on various layers, which has allowed me to and create and sell wallpapers, a pack of digital clipart, wrapping papers, art prints, and stationery. The designs are a different style than what I normally create, but they’ve been really popular and help display my breadth of work.
Consistency is king.
No matter what markets you choose to diversify in, you have to be consistent. Invest your time wisely and be selective of where you put your energy. Only create that Etsy store or Creative Market shop if you can see yourself investing the same amount of time two years from now. It takes a massive amount of dedication to begin to see results, but those who are consistent will win out.